Rajasthan is known for its rich cultural heritage and vibrant art forms. One such art form that has been practised for more than 5 centuries in Rajasthan is hand block printing. This traditional technique involves printing patterns and designs onto fabric using carved wooden blocks. The process of hand block printing in Rajasthan is highly intricate and involves skilled artisans who have honed their craft over generations.
The process
The designs are typically inspired by nature, geometric patterns, or intricate motifs, and are created by hand-carving the wooden blocks with great precision and care. Once the blocks are ready, the fabric is washed and dyed using natural dyes. The artisans then carefully stamp the blocks onto the fabric, creating intricate and beautiful patterns that are unique to each piece. The result is a stunning piece of fabric that is not only beautiful but also environment and labour friendly.
Reasons why we love it
Rajasthani hand block printing has gained popularity not only in India but also around the world. Its intricate designs, vibrant colours, and eco-friendly production methods (no machine usage) have made it a favourite among designers as well as modern consumers and textile enthusiasts.
In recent years, there has been a growing appreciation for traditional art forms like hand block printing, and efforts are being made to preserve and promote this ancient craft. By supporting Rajasthani hand block printing, we can not only help preserve this beautiful art form but also support the artisans who have dedicated their lives to it. Which is why Seraya has collaborated with local artisans who have carried this art for generations to give them the fair opportunities they deserve.
Every print we create is created from scratch with extensive research and experimenting in collaboration with the artisans. Each print you see is a unique one which really translates to our philosophy behind Seraya- that is catering to each customer with their uniqueness and differences is the way to function as a brand.