Seraya Clothing is a women-led label created by two sisters in 2022. From a young age, we bonded as siblings over designs and silhouettes, creating new looks for ourselves, experimenting, and discovering new things together. These little snippets of life slowly took centre stage and led to the start of Seraya. As time changed our outlook, we worked towards much-needed change in the world of clothing; we focused on creating designs that actually spoke to us—where we come from and what we do in our daily lives. Slowly, we built a strong philosophy to take on different aspects of women's fashion. We use traditional hand block printing on contemporary designs that focus on comfort, elegance, and versatility. We want fashion to be a part of your everyday life, whether it is a brunch or beach outing. Seraya has something for you—something that will make you comfortable in your skin and add a little vibrance to your daily life. In the wake of fast fashion’s large negative impacts, such as overproduction, which results in pollution and massive wastage, and exploitation of workers and their human rights. Our approach to apparel making is completely personalised and sustainable; we have a made-to-order approach for each person, and we provide customizable options wherever possible. While we use traditional hand block printing as our design and pattern medium, our approach to making clothes is quite contemporary in its design sense. It is versatile, and it transitions easily through different settings and different times of the day. Seraya Clothing has been built by women for women from every walk of life

Vision

Our vision is to dress all the women around us in clothing that makes them feel comfortable, confident, and connected to their sense of expression. We are trying to make the luxurious domain of handcrafted designs more approachable with sensible pricing and to implant the idea of comfort in fashion with the use of fabrics such as cotton, kota doria, and georgettes. All this work is driven by the upliftment of the local artisans through fair pricing and promoting the heritage of our clothing globally with a contemporary approach.

Mission 

Our mission is to become a household label renowned for its unmatched comfort and quality. We shall strive for better women's empowerment and employment, equal wages, and equal opportunities. Our focus is on spreading global awareness of Indian heritage and fabrics, our artisanal works, and traditional crafts. In order to achieve these goals, we shall stick to sustainable and environmentally friendly routes of progress!